Trust in India
The one frustration I have with our trust barometer is the length of time between fieldwork (November) and getting the results analyzed, tabulated and out there. Traditionally we launch the study at...
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SixtySecondView of Bandra Mumbai
Edelman’s Moritz Kaffsack on his home in Bandra Mumbai.
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Cream Events
Our business in India just got bigger and more creative. Press release below. Edelman India forays into experiential marketing Acquires Cream Events to boost channel integration New Delhi/Mumbai,...
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Trust and Proactive Engagement
Western and Japanese multinationals have been operating abroad for years… hundreds of years in some cases. And mostly they had the benefit of entering markets with superior products and technology and...
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Words of a Generation: India
Guest post by Ashutosh Munshi, head of the Edelman Consumer Marketing practice (South Asia, Middle East & Africa) and director of Creative, Planning and Content (India). At Edelman, we realize...
View ArticleVideo Influencers: Starling
Guest post by Ashutosh Munshi, Director of India Creative & Content and Mumbai Consumer & Lifestyle. Tanmay Bhat, an Indian stand-up comedian and co-founder of All India Bakchod (AIB), recently...
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